88: How Does a Wine's Name Affect How Much You'll Pay for it? with Dr. Antonia Mantonakis

How does a winery name affect your perception of the wine? Are experts or novices more likely to assign a higher value to wines with complex names? How do grape names affect your purchase decisions? In this episode, I'm chatting with Dr. Antonia Mantonakis, Fellow of the Cool Climate Oenology & Viticulture Institute and Professor of Marketing & Consumer Psychology at Brock University. For all of the wines and other resources mentioned in this episode, please click on the "Episode Website" link below.