#187 Jobs to be done with Tony Ulwick
UX Podcast - A podcast by Per Axbom & James Royal-Lawson
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Jobs to be done is a tool that comes up regularly in UX circles. But exactly what is it? We talk to Tony Ulwick, author of Jobs to be Done: Theory to practice. The framework helps to break down the job that customers want to get done into discrete steps, then help develop ways to...
