#224 The business value of design with Jeanne Liedtka
UX Podcast - A podcast by Per Axbom & James Royal-Lawson
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Jeanne Liedtka, author of multiple books around design thinking and organic growth, was visiting Stockholm and we had the opportunity to talk to her in person about design thinking and the business value of design. We also talk about why design thinking matters, why it’s okay to not be perfect, the nuances of value creation...