Is Apple Really Killing iTunes?

Vector with Rene Ritchie

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Apple isn’t killing iTunes on Monday. Tim Cook isn’t coming to your house and deleting all the music and movies you’ve bought and downloaded over the years. There will be no Thanos snap live on stage. No decimation around the world. None of that is true or real in any true or real way.

So, why are there so many headlines saying iTunes is ending and the age of digital downloads is over? Because, apparently, writers can’t read, fact checkers can’t check facts, and editors are too busy baiting clicks and not busy enough thinking about the needless stress and anxiety they’re causing the audience that relies on their reporting.

Like every viral maelstrom, though, there’s a calm set of facts right in the center. What are they? Let’s break it down right now.

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