Why Apple Killed AirPower

Vector with Rene Ritchie

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Tehnologie

Apple has canceled AirPower. That’s not an April Fool’s joke. It’s not a typo. It’s not a glitch in the matrix. AirPower is dead, and here’s the statement Apple sent me about it on behalf senior Vice President of hardware engineering, Dan Riccio:

“After much effort, we’ve concluded AirPower will not achieve our high standards and we have cancelled the project. We apologize to those customers who were looking forward to this launch. We continue to believe that the future is wireless and are committed to push the wireless experience forward.”

Now, I’ve already made an AirPower video that covers the history of the product from announcement to late last year, and I’ll link it in the description, so I’m not going to rehash all of that here and now.

But, there are so many questions, so many hot takes, so many rushed uploads and pubs, and so much misinformation and misunderstanding circulating out there, I felt like I had to try, at the very least, to help all of you who support this channel understand what happened and why. At least as much as it’s possible for anyone outside the AirPower and executive teams at Apple to really do that. So…

Let's do that.

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