Developer-Focused Go-To Market with Arthur Johnson and Yasmin Razavi

Arthur Johnson (@98arthurj), VP at Pure Storage and formerly of Twilio, joins Erik and co-host Yasmin Razavi (@yasminrazavi), GP at Spark Capital.They discuss:- Twilio’s origins as a company for developers by developers and the grassroots efforts they had to spread the world about the company.- Building a team of developer evangelists and why they initially ignored the mainstream tech press in favor of outlets preferred by developers.- How they got to half a billion in ARR and shifting to an enterprise go-to-market.- The “hunter and farmer” model that they had for their sales team and what that enabled them to do.- The evolution of the company into other areas and why the skeptics have been proven wrong.- What he’s seeing change in the field during the pandemic and how it has impacted the sales motion across companies.Thanks for listening — if you like what you hear, please review us on your favorite podcast platform. Check us out on the web at villageglobal.vc or get in touch with us on Twitter @villageglobal.