How to Successfully Market Yourself | Eric Dreshfield @ActiveCampaign

Eric Dreshfield is currently Partner Marketing Manager at ActiveCampaign, his primary responsibility is to drive awareness of ActiveCampaign in the Salesforce ecosystem through various methods including co-marketing with Salesforce, creation of customer success stories, thought-leadership blogging, webinars, etc. He is also responsible for maintaining the company’s listing on the Salesforce AppExchange and representing ActiveCampaign at Salesforce and Salesforce community events. Eric was first awarded the title of Salesforce Community MVP in Spring, 2013 and has been honored with the title every year through 2019. In 2020 he was named to the Salesforce MVP Hall of Fame! ActiveCampaign is a cloud software platform for small-to-mid-sized businesses and is based in Chicago, Illinois. The company offers software for customer experience automation, which combines email marketing, marketing automation, sales automation, and CRM categories. During this podcast episode, Ben sits down with Eric to discuss how Eric has navigated his career and how having built a personal brand has aided this process, we hear advice for others who are looking to make themselves more marketable, with tips and avenues to make this a less daunting process. Ben and Eric also touch upon the different ways we can raise awareness for diversity, equity and inclusion. Whilst you're here, check out Eric and Deepa Patel's Podcast: Untold Stories - No Longer Untold, a podcast highlighting the challenges and successes of many diverse individuals so that others will have hope for the future and so their stories will no longer be untold.