184. You Can Have It All with Allison Ellsworth (founder, Poppi) 🥂

“Opportunities are usually disguised as hard work, so most people don’t recognize them.” – Ann Landers Can you imagine auditioning for Shark Tank while 9 months pregnant? 😲 Allison Ellsworth is the Co-Founder and Chief Brand Officer of Poppi: a delicious, better-for-you soda made with clean ingredients – and one of the world’s fastest growing brands. The dream began when Allison was in the corporate world, where long days on the road led to a variety of health issues. After discovering the benefits of apple cider vinegar, and experimenting with different recipes in her kitchen, Poppi was born. From local farmers markets to a Shark Tank deal, then retailers nationwide, Poppi quickly became one of the fastest-growing beverages in the US.  Today, Poppi is the #1 selling soda on Amazon, with a viral TikTok account boasting 2 billion views. Their celebrity fans include Billie Eilish, Russell Westbrook, Jennifer Lopez, and many more. I’ve been a big fan of Poppi since they first launched and they deserve all their success. In this episode: • How Allison went from struggling with her health to leading the expansion of one of the fastest growing brands in the world. • The best mindset and business tips for any entrepreneur who wants to get to their next level. • How Allison and her husband Stephen balance family as their careers skyrocket. • What it’s like to successfully audition on Shark Tank while nine months pregnant. Let’s WIN THE DAY with Allison Ellsworth!_ 🎬 Episode website (including 4K video version, full transcript, best quotes, etc.): https://jameswhitt.com/184-win-the-day-podcast-allison-ellsworth _ Episode links: 🎯 Take the Win the Day Quiz and download your FREE personalized action plan ⚡ Poppi website 📷 Poppi Instagram 📷 Allison Ellsworth Instagram 🌎 Poppi Tiktok 🦈 poppi Shark Tank audition (when the company was called “Mother Beverage”) 🍏 Enroll in the ⁠⁠⁠⁠⁠⁠⁠Win the Day ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Accelerator⁠⁠⁠⁠⁠⁠⁠ 🎬 Subscribe the Win the Day ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube channel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 💚 Give Win the Day a 5-star rating on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 🙏 Give Win the Day  a 5-star rating on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ _ Timemarkers: 0:16 Who is Allison Ellsworth 2:05 Interview starts 3:10 Success in life after being a C student 3:59 Cut negativity out of your life 6:01 Allison’s career in oil and gas 8:05 Where did Poppi soda come from 10:18 The emotional connection to what you consume 11:50 Selling Poppi at the farmers market (and going all-in on the dream) 14:33 From farmers markets to Whole Foods 16:48 How Poppi appeared on Shark Tank 18:09 Appearing on Shark Tank at 9 months pregnant 20:15 Partnering with Rohan Oza (aka The Brandfather) 22:06 Take the Win the Day quiz and download your action plan 22:57 Rebranding from Mother to Poppi 24:23 Why is Poppi called Poppi 25:20 The fastest growing beverage in history 26:49 Launching a business during covid 28:12 How Poppi become the bestselling soda on Amazon 30:15 Is Coca-Cola buying Poppi 31:00 International expansion 32:09 Best business lessons 33:07 Company culture at Poppi 34:36 How to keep the marriage strong with husband and co-founder Stephen Ellsworth 36:29 How to find balance with investors, kids, and individual aspirations 39:02 Poppi's social media strategy 42:01 How to go viral on social media (TikTok, Instagram, YouTube) 45:28 Affirmation 45:47 Rocket Round _ Want to support the show? 1. Hit 'Follow'. 2. Leave a 5-star rating. 3. Share this episode with a friend. This will help the podcast get discovered by more people so they can Win the Day, too. Thank you for your support! It truly means a lot 💕 Onward and upward always... #WinTheDay PS — In case you missed it: ⁠⁠Why the Modern World is Killing You — and What to do About It with Dr. Gabor Maté (physician): Ep 182⁠