Accelerating the Customer Journey: Inside the World of WooCommerce Plugins with Katie Keith

In today's podcast episode, we're joined by Katie Keith, the co-founder and CEO of Barn2 Plugins. Katie shares her journey from building WordPress websites for clients to transitioning into the development of WooCommerce plugins. The primary goal of their work is to enhance the customer journey in WooCommerce, making it faster and more efficient. Katie introduces us to their flagship plugin, the WooCommerce Product Table. This innovative tool allows for a compact product display and facilitates quick cart additions. She also sheds light on other plugins they offer, such as the WooCommerce Product Filter, Quick View, and Fast Cart, all designed to enrich the customer experience. As we delve deeper into the conversation, Katie provides insights into the evolution of their company. She discusses the expansion of their team, the delegation of responsibilities, and their decision-making process for developing new plugins. This process is customer-centric, involving careful listening to customer feedback and identifying gaps in the market. Looking towards the future, Katie hints at the possibility of acquiring other plugins to broaden their product range. The discussion also explores the challenges and opportunities within the WordPress ecosystem and the potential for SaaS solutions. Katie underscores the importance of putting the customer first in all their endeavors. As we conclude, Katie shares her future plans, which include building an in-house marketing team and a continued commitment to grow and enhance their plugins. Tune in to this insightful episode to learn more about the world of WooCommerce plugins with Katie Keith.