Google Follows Apple in Plan to Limit Tracking on Smartphones

Google said it plans to change the way users are tracked across apps on its Android operating system. It marks the latest shakeup for the mobile ad industry, which is under growing pressure from privacy advocates and regulators. WSJ reporter Tripp Mickle joins host Zoe Thomas to discuss Google’s plans and how they could affect the online ad market. Learn more about your ad choices. Visit megaphone.fm/adchoices