Hilltop Honey - Scott Davies

Introducing Scott Davies. He’s the founder of Hilltop Honey, the 2nd largest honey brand in the UK with a turnover of £44mn selling over 13,000 tonnes of honey a year, the equivalent of 1000 double-decker buses. And while honey sales have been relatively stagnant for the last few years, Hilltop Honey has bucked the trend growing at an outstanding 22% a year.  It’s impressive. Scott grew up in a pretty low income family in the middle of Wales, got pretty average GCSEs, didn’t go to university and only started the businesses because he slipped a disk down the coal yard. Aged 23 with a 5k overdraft, Scott was faced with a choice: start a dog walking business, sell sports equipment on Amazon or start his own honey brand. Lucky for us he did the latter, starting Hilltop Honey back in 2011 living with mum and dad, who now lend a hand in the factory.  Look up ‘grit’ means in the dictionary you’ll find a picture of Scott there. He didn’t pay himself for the first 3 years. They were on their last £400 when Holland & Barrett took a chance on the brand. And they’ve never taken on any investment. Now 13 years on, he has a market share of 12%, is expanding to the states and pays 130 people’s mortgages every month.  In this episode we talk about what resilience means, the power of being no.2 and the highs and lows along the road. Enjoy