A History of Marketing

20 Episoade

1. Nino Carvalho: More Marketing, Less Guru

   Publicat: 22.05.2025
2. Reflections and Lessons from the first months of ‘A History of Marketing’

   Publicat: 08.05.2025
3. T. Bettina Cornwell: The World of Sports Endorsements and Sponsorship-Linked Marketing

   Publicat: 01.05.2025
4. Gabriele Carboni: The Marketing Book Endorsed by Pope Francis, Italian History, and Impact Marketing

   Publicat: 24.04.2025
5. Mark Tadajewski: Myth Busting, Mind Reading, and Rethinking Marketing's Origin Story

   Publicat: 17.04.2025
6. Louis Stern: Marketing Channels, Power, and Conflict

   Publicat: 10.04.2025
7. George Day: Market Driven Strategies, “Where to Play and How to Win.”

   Publicat: 03.04.2025
8. Giana Eckhardt: The Origins of Branding in Imperial China

   Publicat: 27.03.2025
9. Sergio Zyman, Part 2: New Coke and "The End of Marketing as We Know It"

   Publicat: 20.03.2025
10. Sergio Zyman, Part 1: “The First Chief Marketing Officer”

    Publicat: 13.03.2025
11. Dr. Robert Cialdini: “The Godfather of Influence” on the Seven Principles of Persuasion in Marketing

    Publicat: 06.03.2025
12. Dr. V. Kumar: Marketing Research and the Data Revolution

    Publicat: 27.02.2025
13. Dr. Jagdish Sheth: Buyer Behavior and the Evolution of Marketing Theory

    Publicat: 20.02.2025
14. Shelley Spector: Early Public Relations & Pioneers Who Shaped the Field

    Publicat: 13.02.2025
15. Larry Tye on Edward Bernays: "The Father of Public Relations"

    Publicat: 06.02.2025
16. David Aaker: "The Father of Modern Branding"

    Publicat: 30.01.2025
17. Mark Tungate: Advertising History from Ancient Pompeii to Today

    Publicat: 23.01.2025
18. Guy Kawasaki: The Remarkable Rise of Evangelism Marketing

    Publicat: 21.01.2025
19. Dr. Philip Kotler: 'The Father of Modern Marketing'

    Publicat: 15.01.2025
20. Introducing: A History of Marketing

    Publicat: 13.01.2025