Apptivate: App Marketing Explained
A podcast by Remerge - Miercuri
217 Episoade
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Adapting Mobile Marketing Strategies During Coronavirus - Michael Jessen (Socialpoint)
Publicat: 11.08.2020 -
Why Transparency Matters on an Impression Level - Daniel Lopez (Electronic Arts)
Publicat: 28.07.2020 -
Building Gaming Apps as a Service, Not a Product - Luis de la Cámara (Genera Games)
Publicat: 21.07.2020 -
Growing Your Gaming App Userbase with In-App Surveys - Erik Hegely (Pixel Federation)
Publicat: 14.07.2020 -
Why the Mobile App Industry is Hot on Creatives - Adam Lovallo (Grow.co, MAU, & Thesis)
Publicat: 07.07.2020 -
The Untapped Potential of In-App Messaging for Mobile Marketers - Andy Carvell (Phiture)
Publicat: 30.06.2020 -
Mobile Marketing lessons from LATAM - Mariano Sáenz (Winclap)
Publicat: 23.06.2020 -
Why Gaming Apps Should Be Talking Directly to Their Users - Amanda Lulewicz (Glu Mobile)
Publicat: 16.06.2020 -
How to Optimize Your Mobile Marketing Strategies with A/B Testing - Wout Laban (Leanplum)
Publicat: 02.06.2020 -
The “Engagement Pyramid” that Keeps Customers Coming Back - Peggy Anne Salz (MobileGroove)
Publicat: 26.05.2020 -
Major Transportation App Applies Incrementality to UA Campaigns - Antoine Lamy (Raive)
Publicat: 19.05.2020 -
Marketing Mobile Social Casino Games - Andrey Kuznetsov (KamaGames)
Publicat: 12.05.2020 -
Demystifying AI for Mobile Marketers - Jim Calhoun (Nectar9)
Publicat: 05.05.2020 -
Talking Mobile Partnerships and the Index - Itay Vilenchuk (AppsFlyer)
Publicat: 28.04.2020 -
Getting into People-Based Attribution - David Llewellyn (AppsFlyer)
Publicat: 22.04.2020 -
Getting Holistic with ROAS - Shay Yosifon (Beach Bum Games)
Publicat: 14.04.2020 -
Building Trust with Your Product Team - Tommaso Scazzocchio (Freeletics)
Publicat: 07.04.2020 -
App Store Optimization: How to Get More Traffic to Your App - Warren Woodward (Upptic)
Publicat: 30.03.2020 -
Boosting Organic Growth - Ne Djuric (Coca-Cola)
Publicat: 24.03.2020 -
Converting and Retaining App Subscribers - Haseeb Tariq (Retention App)
Publicat: 17.03.2020
Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.