Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
A podcast by Consumer Behavior Lab - Joi
72 Episoade
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How Chipotle employs the pique effect to generate excitement
Publicat: 25.03.2024 -
How Costco uses the sunk cost effect to drive repeat purchase
Publicat: 12.03.2024 -
Interview: Tali Sharot, author of The Optimism Bias, on how to create positive consumer expectations
Publicat: 29.02.2024 -
The Super Bowl: why costly signalling makes messages more effective
Publicat: 27.02.2024 -
Valentine’s Day and why much market research is misleading
Publicat: 27.02.2024 -
Interview: Mark Earls, author of Herd, on how to use behavioral economics in business and beyond
Publicat: 27.02.2024 -
Interview: Phill Agnew, host of the Nudge Podcast, on three ways to tap into consumer psychology
Publicat: 27.02.2024 -
New Year's Resolution: The power of a public commitment
Publicat: 22.12.2023 -
How UberEats makes picking simpler to scale up sales
Publicat: 28.09.2023 -
How ‘Don’t Mess With Texas’ achieved success by recognizing ads are a weak force
Publicat: 28.09.2023 -
How The Economist used the generation effect to make their ads memorable
Publicat: 28.09.2023 -
How Apple made its benefits more memorable by making them concrete
Publicat: 28.09.2023 -
How Got Milk? harnessed loss aversion to win market share
Publicat: 28.09.2023 -
How Snickers use trigger moments to drive consumption
Publicat: 28.09.2023 -
How De Beers used anchoring to create perhaps the world’s most successful ad
Publicat: 28.09.2023 -
How political campaigns have applied behavioural science to sway their audience
Publicat: 06.06.2023 -
How Facebook harnesses uncertain rewards to build a sticky user experience
Publicat: 06.06.2023 -
How Blue Apron adds a little friction to boost taste perceptions
Publicat: 06.06.2023 -
How Grey Goose uses price to signal superior quality
Publicat: 06.06.2023 -
How Dyson uses the illusion of effort to set expectations of excellence
Publicat: 30.05.2023
The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.
