CMO Confidential
A podcast by Mike Linton // I Hear Everything Podcast Network - Marți
108 Episoade
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A Consultant Turns Professor Discusses the B-School Curriculum | Lynne Segall |
Publicat: 21.05.2024 -
What Marketers Talk About Behind Closed Doors | The Artificial Intelligence Edition | Babs Rangaiah
Publicat: 14.05.2024 -
Is Artificial Intelligence An Extinction Event For Marketing Agencies | Paul Roetzer |
Publicat: 07.05.2024 -
Are Business Schools Preparing Marketers for the Real World? | Mike Kitz | CMO Confidential |
Publicat: 30.04.2024 -
Tales From the Marketing Crypt - A Recovering CMO Tells All | Maryam Banikaraim | CMO Confidential |
Publicat: 23.04.2024 -
The Case For Customer Lifetime Value - Why Is This So Hard? | Daniel McCarthy | CMO Confidential |
Publicat: 15.04.2024 -
Is Artificial Intelligence Like Taking the Red Pill or the Blue Pill? | CMO Confidential | DJ Patil
Publicat: 09.04.2024 -
Peter Fader: Ignore Customer Data at Your Peril - It's the Secret Sauce for Growth
Publicat: 02.04.2024 -
Marketing - The Battle Between Believers & Non-Believers - Part 2
Publicat: 25.03.2024 -
Marketing - The Battle Between Believers and Non-Believers: Part 1
Publicat: 18.03.2024 -
Sean Peters: A Report From the Media Front Lines of Publicis Media
Publicat: 12.03.2024 -
Richard Sanderson: It Was the Best of Times. It Was the Worst of Times. A Search Perspective on the State of Marketing
Publicat: 04.03.2024 -
Seth Matlins: Is the CMO Position the Hardest Job in Business?
Publicat: 27.02.2024 -
Paul Worthington: Why Is B2B Marketing So Bad And What To Do About It - Part 2
Publicat: 20.02.2024 -
Sally Henderson: What CMO's Talk About Behind Closed Doors - Part 2
Publicat: 13.02.2024 -
Rishad Tobaccowala: A Top Futurist Talks About What's Next - Part 2 of 2
Publicat: 06.02.2024 -
Rishad Tobaccowala: A Top Futurist Talks About What's Next - Part 1 of 2
Publicat: 30.01.2024 -
Bob Liodice: The ANA CEO Talks About the Future of Marketing
Publicat: 22.01.2024 -
Kim Whitler: The Budweiser Case - A Look at How Not to Manage Socio-Political Issues
Publicat: 15.01.2024 -
Jim Stengel: A Top Marketer Riffs on What It Takes to be a Successful CMO
Publicat: 09.01.2024
Wonder what it's like to control millions of dollars of marketing budget? Manage hundreds of people? Make the decisions on which ideas get to market?The CMO Confidential podcast shares how it feels to be in that chair of the shortest-tenured position on the C-suite.We detail the long, hard road most ideas take to get to market & how challenging it is to get the best ones through.Hosted by Mike Linton -- the former P&G Brand Manager who went on to be the Chief Marketing Officer of Best Buy, eBay, and Farmers Insurance, as well as the Chief Revenue Officer of Ancestry.com and the head marketer at Remington -- this show serves as an ongoing lesson plan for how to get, do, keep, and handle the pressures of the CMO job.CMO Confidential is Presented by Props: www.props.co
