Diary of a first-time CMO
A podcast by Cognism
68 Episoade
-
Entry 25: Minimum viable product
Publicat: 08.02.2023 -
Entry 24: LinkedIn wins
Publicat: 08.02.2023 -
Entry 23: Cognism DNA
Publicat: 08.02.2023 -
Entry 22: Providing value
Publicat: 08.02.2023 -
Entry 21: Align your destinies
Publicat: 08.02.2023 -
Entry 20: Give yourself problems
Publicat: 08.02.2023 -
Lesson 2: The different languages of a CMO
Publicat: 08.02.2023 -
Entry 19: Marrying ideas and execution
Publicat: 08.02.2023 -
Entry 18: Tie yourself to revenue
Publicat: 08.02.2023 -
Entry 17: Let’s get it live
Publicat: 08.02.2023 -
Entry 16: Done is better than perfect
Publicat: 08.02.2023 -
Entry 15: Dream team
Publicat: 08.02.2023 -
Entry 14: Art and science
Publicat: 08.02.2023 -
Entry 13: The first 100 days
Publicat: 08.02.2023 -
Entry 12: Experiment, experiment, experiment
Publicat: 08.02.2023 -
Entry 11: Implementing a winning content strategy
Publicat: 08.02.2023 -
Entry 10: Cut the BS
Publicat: 08.02.2023 -
Entry 9: Day 1 and a marketing leader
Publicat: 08.02.2023 -
Entry 8: CMO of a startup
Publicat: 08.02.2023 -
Entry 7: Value customer loyalty
Publicat: 07.02.2023
The diary is the first book to chart the 4-year journey of a first-time CMO, end-to-end. Across 63 diary entires, Alice deCourcy unpacks the 'aha' moments and lessons that helped her scale Cognism from $5m to $40m ARR. And it's all available in audio format, for free, here!