Driving Demand
A podcast by Akseli Matila, B2B growth expert
40 Episoade
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19 - Why video is a vital part of any demand strategy (With Jonna Ekman, Marketing Director at Storykit)
Publicat: 17.10.2022 -
18 - My LinkedIn Ads playbook for B2B
Publicat: 03.10.2022 -
17 - How growth loops can improve word-of-mouth (With Ognjen Bošković, Growth Lead at CXL)
Publicat: 20.09.2022 -
16 - Your guide to Field Marketing success (With Nick Bennet, Director of Evangelism & Customer Marketing at Alyce)
Publicat: 29.08.2022 -
15 - The secret sauce to success with Paid Social and Paid Search (With Myles Madden, Sr. Demand Generation Manager at Observe.AI)
Publicat: 15.08.2022 -
14 - The ultimate SEO guide to grow existing demand in 2022 (with Sam Dunning, Sales Director & Co-Owner @ Web Choice)
Publicat: 20.07.2022 -
13 - How do you successfully market to the enterprise segment (with Johanna Fagerstedt, CMO at Quinyx)
Publicat: 04.07.2022 -
12 - Growing from 3 to 27 marketers in 2,5 years (with Frida Ahrenby, CMO at GetAccept)
Publicat: 07.06.2022 -
11 - Scaling from Series B to Series D in 3 years and learnings from it (with Paula Molinar, Senior Manager, Demand Generation at Paddle)
Publicat: 20.05.2022 -
10 - How to market to marketers in a very competitive space (with Jillan Als: VP Marketing & Jasmine de Guzman: Manager, Revenue Marketing - at Optimere)
Publicat: 06.05.2022 -
9 - How to start and build out your demand journey from scratch (with Adam Holmgren, Head of Demand Gen at GetAccept)
Publicat: 18.04.2022 -
8 - The only Demand Generation playbook you'll ever need (with Liam Bartholomew, Global Head of Demand Gen at Cognism)
Publicat: 27.03.2022 -
7 - Hypergrow your SaaS company with a product-led mindset (with Bill Macaitis, former CMO & SVP Marketing at Salesforce, Slack & Zendesk)
Publicat: 13.03.2022 -
6 - How to create a really great brand and engage your audience (with Gwen Lafage, VP Brand & Content at Sinch)
Publicat: 28.02.2022 -
5 - Why SaaS companies in Europe is falling behind and what you can do about it (with Chris Walker, CEO at Refine Labs)
Publicat: 16.02.2022 -
4 - How to create an engaged and high-performing marketing team (with Sophie Hedestad, CMO at Netigate)
Publicat: 03.02.2022 -
3 - The difference between doing marketing in a start-up vs scale-up (with Emelie Malmquist, Head of Marketing at Adnami)
Publicat: 25.01.2022 -
2 - Building brand through data-driven experiments (with Edward Ford, Demand Gen Director at Supermetrics)
Publicat: 13.01.2022 -
1 - How to build a revenue-first marketing strategy (with Fredrik Selander, CMO at SuperOffice)
Publicat: 20.12.2021 -
Welcome to Driving Demand
Publicat: 07.12.2021
Actionable B2B marketing advice you can implement tomorrow. Driving Demand is for European B2B marketers who want to grow by learning from leading marketers.Hosted by Akseli Matila
