Impact Pricing
A podcast by Mark Stiving, Ph.D.
676 Episoade
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Agile Pricing: Why it Matters, Solving Usage-Based Pricing Challenges with Griff Parry
Publicat: 20.03.2023 -
Blogcast: A Price Signaling Example?
Publicat: 17.03.2023 -
Pricing Table Topics: 8 of Diamonds – Some Buyers Only Consider One Alternative Even in Competitive Markets
Publicat: 15.03.2023 -
Brand Value for Big Sales: Insights from Satish Dharmarajan
Publicat: 13.03.2023 -
Blogcast: Evaluating a Pricing Strategy
Publicat: 10.03.2023 -
Pricing Table Topics: 8 of Clubs – Buyers Who Buy without Considering Competitive Alternatives
Publicat: 08.03.2023 -
The Secret to Selling Solutions, Not Just Product Features with Johnny Cheng
Publicat: 06.03.2023 -
Blogcast: Transitioning to Selling Subscriptions
Publicat: 03.03.2023 -
Pricing Table Topics: 8 of Hearts – Buyer Wants Help with a Business Case
Publicat: 01.03.2023 -
Pricing to Scale: 4-Step Strategic Framework for Business Success with Ajit Ghuman
Publicat: 27.02.2023 -
Blogcast: Another Ridiculous Fee
Publicat: 24.02.2023 -
Pricing Table Topics: 8 of Spades – Buyers on a Trust Journey are Not Price Sensitive
Publicat: 22.02.2023 -
Pricing and Packaging: The Ultimate Guide in Getting Your Price Right with Dan Balcauski
Publicat: 20.02.2023 -
Blogcast: What “Pricing” Can Teach Sales
Publicat: 17.02.2023 -
Pricing Table Topics: 9 of Diamonds – Buyers on a Trust Journey are Not Price Sensitive
Publicat: 15.02.2023 -
Pricing Data Analytics: The Hows and Whys with Armin Kakas
Publicat: 13.02.2023 -
Blogcast: Pricing Trends in 2023
Publicat: 10.02.2023 -
Pricing Table Topics: 9 of Clubs – Buyers on a Relationship Journey want to Learn from You
Publicat: 08.02.2023 -
Personalities in the Pricing Community (and how to interact with them) with Robert Ribciuc
Publicat: 06.02.2023 -
Blogcast: A Nespresso Price Increase
Publicat: 03.02.2023
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.