Impact Pricing
A podcast by Mark Stiving, Ph.D.
676 Episoade
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Blogcast: You Influence Your Customers’ Willingness to Pay
Publicat: 17.01.2025 -
The Secret to Confidently Raising Your Prices Without the Backlash with Vance Morris
Publicat: 13.01.2025 -
Blogcast: The Fluid Nature of Willingness to Pay: How Context Shapes Your Pricing Strategy
Publicat: 10.01.2025 -
Pricing Transformation: Insights on Software, Segmentation, and Change Leadership with Stephan Liozu
Publicat: 06.01.2025 -
Exploring the Future of AI: Prompt Management and Generative Thinking with Steven Forth
Publicat: 30.12.2024 -
Blogcast: Context Driven Pricing: The Ultimate Pricing Strategy
Publicat: 27.12.2024 -
Balancing Academic Insights and Real-World Pricing Strategies with Russ Winer
Publicat: 23.12.2024 -
Blogcast: Profit vs. Market Share: Which Should Your Business Prioritize?
Publicat: 20.12.2024 -
Mastering Value-Based Selling: Five Steps to Winning and Retaining Customers with Mike Wilkinson
Publicat: 16.12.2024 -
Blogcast: What Every Team Should Learn from Pricing Experts: Focus on Value
Publicat: 13.12.2024 -
How Philips Healthcare Drives Profitability Through Value-Based Pricing with Daniel Cho
Publicat: 09.12.2024 -
Blogcast: For B2B, Value Is Incremental Profit
Publicat: 06.12.2024 -
Mastering Contracts, Metrics, and Value: Strategies for Pricing Excellence with Lisa Thompson
Publicat: 02.12.2024 -
Blogcast: Pricing New Products: Myth #1
Publicat: 29.11.2024 -
Instant Profits Unveiled: A CEO's Guide to Fearless Pricing Strategies with Mark Stiving and Rebecca Kalogeris
Publicat: 25.11.2024 -
Blogcast: How You Reduced Prices Without You or Customers Realizing It
Publicat: 22.11.2024 -
Unlocking Extra Profits: Why Regular Pricing Adjustments Matter for Your Business with Mike Danford
Publicat: 18.11.2024 -
Blogcast: Mastering the Good-Better-Best Strategy: A Guide to Increasing Win Rates and Revenue
Publicat: 15.11.2024 -
The Infinity Effect: Value Creation from Every Level of Your Company with Mark Boundy
Publicat: 11.11.2024 -
Blogcast: Uncover Hidden Profits with Our Opportunity Signals Worksheet
Publicat: 08.11.2024
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.
