Inclusion and Marketing
A podcast by Sonia Thompson - Joi
158 Episoade
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97. Inclusive marketing ethics
Publicat: 08.02.2024 -
96. How to do representation in marketing the right way
Publicat: 01.02.2024 -
95. Navigating the effective use of AI for inclusive marketing with Joyann Boyce
Publicat: 25.01.2024 -
94. Inclusive product design with Sabrina Meherally
Publicat: 18.01.2024 -
93. The Inclusive Marketing Spectrum with examples for each
Publicat: 11.01.2024 -
92. A blueprint for inclusive marketing success in 2024 and beyond
Publicat: 04.01.2024 -
91. Understanding diversity-owned and diversity-targeted media with Carlos Santiago
Publicat: 28.12.2023 -
90. Inclusive marketers react to new Ralph Lauren and Zara debacle
Publicat: 21.12.2023 -
89. Embedding inclusion into business planning for sustainable growth
Publicat: 14.12.2023 -
88. Managing the change of operating as an inclusive brand, with Nancy Harris
Publicat: 07.12.2023 -
87. How brands showed these consumers they belonged
Publicat: 30.11.2023 -
86. How to make more people feel like they belong with Unni Turrettini
Publicat: 24.11.2023 -
85. Lessons in Belonging from Beyonce's Renaissance World Tour
Publicat: 16.11.2023 -
84. The truth about customer experience
Publicat: 09.11.2023 -
83. You can't afford to not have this kind of talent on your team
Publicat: 02.11.2023 -
82. Should you ask customers for their demographic information?
Publicat: 26.10.2023 -
81. Do this to increase customer acquisition for people from underrepresented and underserved communities
Publicat: 19.10.2023 -
80. Consumer reactions to real brand customer experiences
Publicat: 12.10.2023 -
79. How smart brands strategically partner with HBCUs
Publicat: 05.10.2023 -
78. Authentic and inclusive brands: INBOUND 2023 panel discussion with Natasha Pierre and Sundas Khalid
Publicat: 28.09.2023
Inclusive marketing is rapidly growing in prominence, as more consumers expect that brands "see" them, be more inclusive in their marketing campaigns, and accommodate a broader base of customers that don't cleanly fit into what is considered "mainstream." The show is hosted by Sonia Thompson, an inclusive brand coach, strategist, consultant, speaker, and Forbes and Inc. columnist who's helped brands and leaders alike attract and retain diverse customers. This podcast explores everything you need to know about building an inclusive brand, including customer experience, inclusive leadership, cultural intelligence, building diverse teams, inclusive language and imagery, and more.
