Keep Optimising
A podcast by Chloe Thomas - Miercuri
252 Episoade
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Content Marketing: Why You Need a Multiplatform Approach with James Carson, Publishing Strategy
Publicat: 06.11.2024 -
Attribution: Strategies for Optimising Google Ads Performance in a Cookieless World with Ian Lewis, Launch
Publicat: 30.10.2024 -
Attribution: Creating a Customer-Centered Privacy Strategy with Siobhan Solberg, Raze
Publicat: 23.10.2024 -
Attribution: Revamping Your Attribution Strategy with Luke Carthy
Publicat: 16.10.2024 -
Attribution: How First-Party Cookies Grow your Sales with Yiqi Wu, Aimerce
Publicat: 09.10.2024 -
Attribution: Building the Perfect Analytics Stack with JJ Reynolds, Vision Labs
Publicat: 02.10.2024 -
10 Black Friday Top Tips 2024 including Affiliate Marketing, Attribution, and Inventory Management
Publicat: 25.09.2024 -
Q4 Updates: Key Updates and Best Practices in SEO with Alex Moss, Yoast
Publicat: 18.09.2024 -
Q4 Updates: Strategies to Leverage the Secondhand Market with Zoe Rowswell, Tern Eco
Publicat: 11.09.2024 -
Q4 Updates: Optimising Opportunities in the Post-Purchase Stage with Hamish McKay, Order Editing
Publicat: 04.09.2024 -
TikTok: Affiliate Marketing and Viral Growth Strategies with Noah Tucker, Social Snowball
Publicat: 28.08.2024 -
TikTok: Optimising the Power of Creative, Creators, and Community with Gisela Benini, Genie Goals
Publicat: 21.08.2024 -
TikTok: Creating Live Selling Experiences that Convert with Dawn Chubai, Live Selling School
Publicat: 14.08.2024 -
TikTok: Building a Winning TikTok Sales Strategy with Ashley Wright, Social Tale
Publicat: 07.08.2024 -
Offline Marketing: Using TV Ads To Scale Your eCommerce Brand with Danielle Gipps, Revenue Growth Agency
Publicat: 31.07.2024 -
Offline Marketing: New Data & Attribution Strategies for eCommerce Brands with Jo Young, UniFida
Publicat: 24.07.2024 -
Offline Marketing: How Personalized Unboxing Boosts Engagement and Sales with Doug Franklin, Penny Black
Publicat: 17.07.2024 -
Offline Marketing: How to Maximise Catalogue Impact for Higher Conversions with Anna Wilson, Go Direct Marketing
Publicat: 10.07.2024 -
Offline Marketing: How to Scale Your Offline Marketing & Maximise ROI with Nicky Lomax
Publicat: 03.07.2024 -
Advertising: How to Balance Your Ad Channels for Maximum ROI with Wesley Hartley, Leaf
Publicat: 26.06.2024
For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about. That means for the whole 5 episodes you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method. - Current Mini-Series = Partnerships - inc Affiliates and Influencers - Next Mini-Series = Email and SMS - Last Mini-Series = Customer Retention Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, & Improving Conversion Rates You can hear a new episode for free every Wednesday. Each episode lasts about 30-45 minutes and is audio only. AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests. >> Sign up for the next one here: https://keepoptimising.com/webinar/ I look forward to helping you keep optimising your marketing very soon! Chloe Thomas, host of the show About our host: Chloe Thomas has been in marketing for over 15 years, she's the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan. Join our email list: https://keepoptimising.com/
