Marketing MasterClass - Psychology in Communication
A podcast by Michal Szaniecki
33 Episoade
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33. Power of serendipity in building brand concepts
Publicat: 04.08.2023 -
32. Obliquity as a shortcut to build important brand equities
Publicat: 27.07.2023 -
31. Simple 5 benefits of Celebrity Endorsement
Publicat: 17.06.2023 -
30. What do we need loyal consumers for
Publicat: 27.05.2023 -
29. Marketer as Scientist
Publicat: 20.05.2023 -
28. Is it more important to be different or distinctive?
Publicat: 14.05.2023 -
27. Incrementality illusion
Publicat: 07.05.2023 -
26. Scarcity Effect decoded
Publicat: 29.04.2023 -
25. Bigger Logo, ChatGPT!
Publicat: 08.04.2023 -
24. How we should invest in Brand Building vs Performance Marketing
Publicat: 07.01.2023 -
23. In-housing media buying
Publicat: 25.09.2022 -
22. How to win Effie Award
Publicat: 29.10.2021 -
21. Vessels & Harbors - our time with brands
Publicat: 23.08.2021 -
20. Fly against all odds - repositioning our potentials
Publicat: 19.06.2021 -
19. Cornered to Wow - how procurement-led world makes marketers more daring
Publicat: 09.06.2021 -
18. Darn Long Wait - winning consumer's heart when you are late delivering your products
Publicat: 02.06.2021 -
17. Brand's Job - fixers and boosters
Publicat: 23.05.2021 -
16. Mt. Stupid - best trip to be late with innovations
Publicat: 19.05.2021 -
15. Best Practice - nemesis of progress?
Publicat: 17.05.2021 -
14. Creativity - with or without constraints?
Publicat: 02.05.2021
Welcome to my Marketing MasterClass Podcast. My name is Michal Szaniecki, I'm founder of Pentonica Brand Consulting, managing director at Volkswagen Group and a passionate marketer with over 15 years of experience in diverse & frequently experimental fields of marketing. The first series of 13 episodes is dedicated to the pragmatic application of Psychology in Brand Communication. Multitude of useful tips & tricks to maximize your ROMI. Subsequent episodes are dedicated to share my fresh take on important success factors in brand building. Enjoy!
