On Strategy Showcase
A podcast by Fergus O’Carroll
246 Episoade
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Canva's campaign to drive expansion into B2B
Publicat: 01.06.2025 -
Live from Auckland: Lessons in Punching Above Your Weight
Publicat: 27.05.2025 -
Live from Sydney: Breaking the Laws of Average
Publicat: 25.05.2025 -
On the Spot, May 2025 - Planners talk about brands they've never worked on
Publicat: 18.05.2025 -
Coors Light. From state of beer to state of mind
Publicat: 11.05.2025 -
Skittles. An Effie Best-of-the-Best Winner
Publicat: 04.05.2025 -
Life after Agency Life Ep#3 (Tom Morton, Britton Taylor, Lisa Prince)
Publicat: 27.04.2025 -
On the Spot April 2025 - where planners talk about brands they've never worked on
Publicat: 18.04.2025 -
Debuting the U.S. version of The Long & the Short of it
Publicat: 12.04.2025 -
The Entertainer's campaign focuses on our kids charming obsessions
Publicat: 05.04.2025 -
Life After Agency Life Ep#2 (Marcus Collins, Suzanne Powers, Gareth Kay)
Publicat: 30.03.2025 -
On the Spot Mar 2025 - where planners talk about brands they’ve never worked on
Publicat: 23.03.2025 -
The story behind Kellogg's brand refresh
Publicat: 16.03.2025 -
Live from Toronto: Rise of the Independents
Publicat: 09.03.2025 -
This B2B campaign is a masterclass in proving the effectiveness of a message
Publicat: 03.03.2025 -
Humor is Duluth's superpower in building a billion dollar brand
Publicat: 22.02.2025 -
Uber. Extending the consumer brand into a B2B world
Publicat: 17.02.2025 -
Greg Hahn and Nicole Parlapiano with the story behind Tubi's new work
Publicat: 13.02.2025 -
Planners guess how their favorite Super Bowl ads tested (it's hilarious)
Publicat: 11.02.2025 -
Procell's B2B reframe: from price to buy to cost to replace
Publicat: 02.02.2025
Where marketers tell the stories behind the strategies that led to amazing campaigns.