On Strategy Showcase

246 Episoade

1. How Cadbury's "there's a glass and a half in everyone" rebuilt the brand

   Publicat: 25.11.2021
2. Pharma marketing: why there's so much of it and why it needs to change, with John Kenny of Intouch

   Publicat: 17.11.2021
3. The KitchenAid campaign that shines a light on sexism in professional kitchens, with Stephanie Kelly of Digitas, Chicago

   Publicat: 11.11.2021
4. The Starbucks brand and the project that led to the Funnel Cake Frappuccino, with Ben Doepke

   Publicat: 31.10.2021
5. Temptations' Halloween campaign suggests giving your cat an alternative to eating you, with Jack Spicer of Adam&EveDDB

   Publicat: 21.10.2021
6. Lurpak's strategic pivot with Rory Foster of W+K, London

   Publicat: 12.10.2021
7. Out of Google Labs, Apple and W+K comes Arts & Letters. A look inside with Andy Grayson, Head of Strategy

   Publicat: 07.10.2021
8. The Cannes Lion winning "Connected Island" with Aoife Murphy and Kris Clarkin of Boys+Girls, Dublin, Ireland

   Publicat: 26.08.2021
9. KFC on the importance of "radical honesty," with Neasa McGuinness of Mother and Jack Hinchliffe of KFC

   Publicat: 12.08.2021
10. Rockstar Energy Drink's pivot from high-octane lifestyle to fueling personal achievement

    Publicat: 04.08.2021
11. What Taylors coffee bags can teach us about embracing the obvious, with Loz Horner of Lucky Generals

    Publicat: 15.07.2021
12. Is Accenture Interactive's CEO, Brian Whipple building the agency we've always promised, and on a global scale?

    Publicat: 09.07.2021
13. Repositioning the AXE brand with Caroline Gregory, Global Brand Director at Unilever and Elizabeth Paul, CSO, The Martin Agency

    Publicat: 29.06.2021
14. FIFA's Midnight Ramadan League and how diversity initiatives can be more effective when they make us discover our own biases

    Publicat: 17.06.2021
15. The U.S. Army's recruitment strategy with Kevin Richey, EVP Planning, DDB, Chicago

    Publicat: 09.06.2021
16. Diageo’s Global Consumer Planning Director, Andrew Geoghegan, on building a portfolio-wide culture of effectiveness

    Publicat: 24.05.2021
17. Nike's 2020 with Wieden + Kennedy Global Group Strategy Director, Paula Bloodworth

    Publicat: 07.05.2021
18. Popeye's Chicken and Burger King with GUT Global Chief Strategy Officer, Fernando Ribeiro and ECD, Juan Javier Pena Plaza

    Publicat: 30.04.2021
19. Andy Nairn of Lucky Generals on their Amazon Alexa work and his new book "Go Luck Yourself"

    Publicat: 15.04.2021
20. Tango soda's "Sticky Moments" campaign with Ray Patterson of Britvic and Rachel Walker of VCCP

    Publicat: 09.04.2021