Positioning with April Dunford
A podcast by April Dunford - Joi
41 Episoade
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How to Turn a Competitor's Strength into a Weakness
Publicat: 13.02.2025 -
How to Position Against a Competitor Who Lies
Publicat: 30.01.2025 -
Getting to the Root of the "We Have No Differentiation" Problem
Publicat: 17.10.2024 -
Customer-Led Growth: Why Funnels are Outdated with Georgiana Laudi
Publicat: 03.10.2024 -
How to Frame a Sales Conversation
Publicat: 19.09.2024 -
From Michelin Stars to Marketing Stars: Product Marketing Lessons from Tamara Grominsky
Publicat: 15.08.2024 -
Harnessing the Power of Differentiated Value: How To Win Over Customers and Outperform Competitors
Publicat: 01.08.2024 -
Mastering Messaging for B2B Tech with Emma Stratton
Publicat: 18.07.2024 -
Rethinking Marketing and Storytelling with Martina Lauchengco
Publicat: 04.07.2024 -
Rethinking Sales Strategies for Modern Markets with Loren Padelford
Publicat: 13.06.2024 -
A Buyer-Centric Approach to Competitive Positioning
Publicat: 30.05.2024 -
Arming Sales Teams To Win in the Market, with Brent Adamson
Publicat: 16.05.2024 -
The Role of Market Category in Differentiation
Publicat: 02.05.2024 -
Postman's Positioning Journey: 500K Customers & $5.6 Billion Valuation with Abhinav Asthana
Publicat: 18.04.2024 -
Why Positioning Does Not Make the Jump From Marketing to Sales
Publicat: 03.04.2024 -
A Marketers Guide To Using The Sales Pitch
Publicat: 16.11.2023 -
Mastering Strategy, Vision, and Positioning
Publicat: 09.11.2023 -
Using Trends To Enhance Your Positioning
Publicat: 02.11.2023 -
How To Think About Competition
Publicat: 26.10.2023 -
How to Manage a Big Positioning Change
Publicat: 19.10.2023
Want to make your product stand out in a crowded market? It all starts with great positioning. I’m April Dunford, the expert high-growth tech companies go to when they have a positioning problem. With over two decades of experience as a startup executive and consultant, I have positioned and re-positioned hundreds of products and companies. Using my battle-tested methodology, I'll teach you the nitty-gritty of positioning so that you can unlock better marketing and sales performance. If you're an entrepreneur, marketer, or business leader who wants to stand out, this podcast is for you.
