Pros & Content Brief

98 Episoade

1. Predictions 2023: You need to prove ROI (here are four ways)

   Publicat: 13.12.2022
2. Season Summary: How to Prove Marketing ROI

   Publicat: 22.11.2022
3. Season Summary: How to Measure the Unmeasurable

   Publicat: 15.11.2022
4. Data-Driven CMO: Chris Koehler (CMO, Box)

   Publicat: 10.11.2022
5. Know your demand gen funnel performance (with the data to prove it) | Ashley Emery, SVP, Demand Generation

   Publicat: 08.11.2022
6. Data-Driven CMO: Justin Steinman (CMO, Definitive Healthcare)

   Publicat: 03.11.2022
7. Data-Driven CMO: Justin Steinman, Definitive Healthcare

   Publicat: 03.11.2022
8. Live and breathe your growth marketing metrics | Avi Bhatnagar, VP of Growth

   Publicat: 01.11.2022
9. Data-Driven CMO: Kim Caldbeck (CMO, Coursera)

   Publicat: 27.10.2022
10. Growing strategically using an ideation workshop | Meredith Overmyer, Springframe

    Publicat: 25.10.2022
11. Data-Driven CMO: Tony Weisman (former CMO, Dunkin')

    Publicat: 20.10.2022
12. Efficient sales cycles; from ABM to SDRs | Corrina Owens (Gong) and Matt Cross (Knotch)

    Publicat: 18.10.2022
13. Data-Driven CMO: Vineet Mehra (CMO, Chime)

    Publicat: 13.10.2022
14. Do a demo data deep-dive to increase conversions | Kim Roman, Sr. Director of Demand Generation

    Publicat: 11.10.2022
15. Data-Driven CMO: Aimee Johnson (formerly Starbucks and Zillow)

    Publicat: 06.10.2022
16. Tracking content's attribution | Camille Trent, Head of Content

    Publicat: 04.10.2022
17. Data-Driven CMO: Carla Hassan (CMO, JPMorgan Chase)

    Publicat: 29.09.2022
18. Repurposing content for growth, not channels | Brooklin Nash and Sam Hembree, Beam Content

    Publicat: 27.09.2022
19. Data-Driven CMO: Steve Gross (CMO, University of Phoenix)

    Publicat: 22.09.2022
20. Full-Funnel Podcasting | Tara Robertson, Sr. Manager, Demand Gen

    Publicat: 20.09.2022