The Yaag Project

134 Episoade

1. CEO Storytelling: Building a narrative - with Kevin Maney

   Publicat: 13.09.2021
2. April Dunford: Debunking all the myths and misunderstandings around positioning

   Publicat: 06.09.2021
3. Leveraging referrals and partnerships for customer acquisition : Raul Galera

   Publicat: 30.08.2021
4. How to reduce friction in B2B content experience: Brett McGrath

   Publicat: 23.08.2021
5. Nir Eyal: Consumer psychology, product engagement, and being indistractable

   Publicat: 16.08.2021
6. Hiten Shah: How user research helps improve product-customer relevance

   Publicat: 09.08.2021
7. Andrei Zinkevich: Misconceptions around ABM and mistakes to avoid

   Publicat: 02.08.2021
8. Eddie Yoon: Identifying super consumers and being thoughtfully aggressive

   Publicat: 26.07.2021
9. Building your marketing org with a customer privacy DNA: Anco Scholte her Horst

   Publicat: 19.07.2021
10. Leveraging LinkedIn for demand generation: Nemanja Zivkovic

    Publicat: 12.07.2021
11. Dennis Yu: Breaking the myths around personal branding

    Publicat: 05.07.2021
12. How can introverts channel their energies into marketing effectively: Matt Johnson

    Publicat: 28.06.2021
13. The role of AI and ML in enterprise ABM: Pierre Custeau

    Publicat: 21.06.2021
14. Rory Sutherland: Marketing based on behavioral economics

    Publicat: 14.06.2021
15. Revenue attribution in B2B marketing: Steffen Hedebrandt

    Publicat: 07.06.2021
16. How to get better at brand storytelling: with Mark Evans

    Publicat: 31.05.2021
17. Bob Moesta: Understanding how customers buy, using Jobs To Be Done Framework

    Publicat: 24.05.2021
18. Seth Godin: How to be sensible in the modern marketing world

    Publicat: 17.05.2021
19. Tim Soulo: Getting real with content marketing, and going beyond best practices

    Publicat: 10.05.2021
20. Achieving product-market fit with a lean organization: Aditya Kothadiya

    Publicat: 03.05.2021