The Accidental Marketer Podcast
A podcast by Impact Planning Group
129 Episoade
-
Influencing with Impact: How to Secure Buy-In for Every Strategy (Part 3)
Publicat: 19.04.2024 -
Influencing with Impact: How to Secure Buy-In for Every Strategy (Part 2)
Publicat: 07.03.2024 -
What B2B's Can Learn from This Year's Best Super Bowl Ads
Publicat: 23.02.2024 -
Influencing with Impact: How to Secure Buy-In for Every Strategy (Part 1)
Publicat: 08.02.2024 -
What B2Bs Can Learn From 2023’s Top Marketing Stories
Publicat: 25.01.2024 -
How to Prepare for When Innovation is Actually Slower Than Expected
Publicat: 11.01.2024 -
B2B Lessons From Barnes & Noble’s B2C Success Vs. Amazon
Publicat: 17.11.2023 -
Claritin's Allergy Crusade: A Breath of Fresh Marketing
Publicat: 16.10.2023 -
The Different “Flavors” of Marketing Part 3
Publicat: 18.09.2023 -
Value Amplified: AI's Role in Supercharging Customer Offerings
Publicat: 11.08.2023 -
The Different “Flavors” of Marketing Part 2
Publicat: 21.07.2023 -
What Can Be Learned from Tesla’s Recent Price Changes?
Publicat: 05.07.2023 -
What the Feud Between Two Professional Sports Leagues Can Teach Us About Strategy – Part 3
Publicat: 15.06.2023 -
Could the Disney Plus Success Lead B2Bs to Go Direct?
Publicat: 26.05.2023 -
What the Feud Between Two Professional Sports Leagues Can Teach Us About Strategy – Part 2
Publicat: 08.05.2023 -
What the Feud Between Two Professional Sports Leagues Can Teach Us About Strategy
Publicat: 20.04.2023 -
The Different “Flavors” of Marketing
Publicat: 18.04.2023 -
Can a Strategy Improve Your Company’s Culture?
Publicat: 21.03.2023 -
Strategies to Proactively Manage Risk
Publicat: 17.02.2023 -
How to Identify, Classify and Handle Risk
Publicat: 27.01.2023
I am Tom Spitale, a Partner at Impact Planning Group - welcome to our Podcast! Along with my colleagues and Partners Mary Abbazia and Sean Welham, we are the authors of "The Accidental Marketer" published by Wiley. Through our book and our consulting practice, we help (mostly B2B) Accidental Marketers create unique and compelling strategies that differentiate their products and services from the competition. Our podcast addresses important B2B strategic marketing issues and is designed to help listeners maximize profits in their area of responsibility by creating, communicating and capturing (via pricing strategies) more value for customers than competitors do.
