129 Episoade

  1. S.9, Ep. 6 - Are You Content to Let AI Do Your Customer Needs Segmentation?

    Publicat: 07.09.2021

  2. S.9, Ep. 5 - How To Sculpt Fog: Why Influence Mapping Is More Art Than Science

    Publicat: 17.08.2021

  3. S.9, Ep. 4 - How To Use Trend Science to Ignite Customer Loyalty

    Publicat: 30.07.2021

  4. S.9, Ep. 3 - Why You Need Not Abandon Art When Interpreting Data

    Publicat: 16.07.2021

  5. S.9, Ep. 2 - Why The Science of Marketing Doesn't Require a Lot of Data

    Publicat: 02.07.2021

  6. S.9, Ep. 1 - Art or Science? Why Marketing Is Actually Like an Oreo Cookie

    Publicat: 18.06.2021

  7. S.8 Ep. 5 - How To Market and Price Effectively After You've Created a New Category

    Publicat: 04.06.2021

  8. S.8, Ep. 4 - Hitting the Jackpot By Reaching Out to New Stakeholders

    Publicat: 21.05.2021

  9. S.8, Ep. 3 - How Segmentation Can Help You Revolutionize a Category

    Publicat: 07.05.2021

  10. S.8, Ep. 2 - Want Our Top Advice For Creating A New Product Category?

    Publicat: 23.04.2021

  11. S.8, Ep. 1 - Three Fascinating Reasons For Your Surprisingly Disappointing Results

    Publicat: 09.04.2021

  12. S.7, Ep. 6 - How the Sugar Lobby Used Marketing to Make Fat the "Bad Guy"

    Publicat: 19.03.2021

  13. S.7, Ep. 5 -Is This Emotional Campaign Slogan Really Why Trump Won in 2016?

    Publicat: 05.03.2021

  14. S.7, Ep. 4 - Can You Learn Positive Lessons From This Convict's Egregious Pricing?

    Publicat: 19.02.2021

  15. S.7, Ep. 3 -3 Potent Lessons Learned From a Health Tragedy

    Publicat: 05.02.2021

  16. S.7, Ep. 2 - Can the Social Dilemma Teach Marketers Lessons?

    Publicat: 22.01.2021

  17. S.7, Ep. 1 - Learning From a Business That Promotes Infidelity

    Publicat: 08.01.2021

  18. S.6, Ep. 5 - Making a Reverse ROI Argument

    Publicat: 04.12.2020

  19. S.6, Ep. 4 - Is This Powerful ROI Methodology New to You?

    Publicat: 13.11.2020

  20. S.6, Ep. 3 - How Can Marketers Buy More Time For ROI?

    Publicat: 30.10.2020

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I am Tom Spitale, a Partner at Impact Planning Group - welcome to our Podcast! Along with my colleagues and Partners Mary Abbazia and Sean Welham, we are the authors of "The Accidental Marketer" published by Wiley. Through our book and our consulting practice, we help (mostly B2B) Accidental Marketers create unique and compelling strategies that differentiate their products and services from the competition. Our podcast addresses important B2B strategic marketing issues and is designed to help listeners maximize profits in their area of responsibility by creating, communicating and capturing (via pricing strategies) more value for customers than competitors do.

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