The Behavioral Economics in Marketing's Podcast
A podcast by Sandra Thomas-Comenole - Joi
201 Episoade
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Disruptive Technologies || Definition Minute || Behavioral Economics in Marketing Podcast
Publicat: 04.03.2024 -
The Decoy Effect: Guiding Consumer Choices in Your Pricing Structure || Season 8 || Behavioral Economics in Marketing Podcast
Publicat: 29.02.2024 -
Intention-Action Gap | Definition Minute | Behavioral Economics in Marketing Podcast
Publicat: 27.02.2024 -
Differentiation || Definition Minute|| Behavioral Economics in Marketing Podcast
Publicat: 26.02.2024 -
Time Discounting and Dynamic Pricing: Strategies for Addressing Consumer Impatience | Season 8 | Behavioral Economics in Marketing Podcast
Publicat: 22.02.2024 -
Paradox of Choice || Definition Minute || Behavioral Economics in Marketing Podcast
Publicat: 20.02.2024 -
Dynamic Pricing || Definition Minute || Behavioral Economics in Marketing Podcast
Publicat: 19.02.2024 -
Pricing Tactics 101: Elevating Your Business Strategy for Success | Behavioral Economics in Marketing Podcast
Publicat: 15.02.2024 -
REPLAY: Asymmetric Information || Definition Minute || Behavioral Economics in Marketing Podcast
Publicat: 13.02.2024 -
Channel Marketing || Definition Minute || Behavioral Economics in Marketing Podcast
Publicat: 12.02.2024 -
Navigating the 4Ps: Bridging Marketing and Behavioral Economics | Behavioral Economics in Marketing Podcast
Publicat: 08.02.2024 -
Principle of Reciprocity || Definition Minute || Behavioral Economics in Marketing Podcast
Publicat: 06.02.2024 -
Nash Equilibrium || Definition Minute || Behavioral Economics in Marketing
Publicat: 05.02.2024 -
Intro to Season 8 | Behavioral Economics of the 4Ps of Marketing | Behavioral Economics in Marketing
Publicat: 01.02.2024 -
Season 8 Announcement
Publicat: 25.01.2024 -
Challenging the Status Quo: A Behavioral Lens on Perspectives || Special Episode || Behavioral Economics in Marketing Podcast
Publicat: 22.01.2024 -
Season 8 Teaser
Publicat: 15.01.2024 -
Burning Ships and New Beginnings: Drawing Inspiration from Hernan Cortes for Your New Year’s Resolutions | SPECIAL EPISODE | Behavioral Economics in Marketing Podcast
Publicat: 07.01.2024 -
Level Up Your Business: How Entrepreneurs Can Harness the Power of Gamification | Behavioral Economics of Entrepreneurship | Behavioral Economics in Marketing Podcast
Publicat: 28.12.2023 -
Clarity or Chaos: Understanding Why Confusion is Death in Marketing | Special Episode | Behavioral Economics in Marketing Podcast
Publicat: 24.12.2023
Behavioral economics incorporates the study of psychology into the analysis of the decision-making behind an economic outcome, such as the factors leading up to a consumer buying one product instead of another. Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision making and can give keen insight into buyer behavior and help to shape your marketing mix. This podcast series is all about leveraging Behavioral Economics concepts in marketing applications.
