The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
A podcast by Melina Palmer
497 Episoade
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417. The Art of Respectful Disagreement w/ Justin Jones-Fosu
Publicat: 08.08.2024 -
416. Mastering Motivation: Behavioral Economics Insights (Refreshed Episode)
Publicat: 05.08.2024 -
415. Behavioral Finance and Wealth Confidence w/ Anthony Damtsis of TD Wealth
Publicat: 01.08.2024 -
414. Structuring Complex Choices: The "S" in NUDGES Explained (Refreshed Episode)
Publicat: 29.07.2024 -
413. Empathy and Innovation: Behavioral Science Applications in Business w/ Dr. Melaina Vinski
Publicat: 25.07.2024 -
412. Mastering Decision Making: Three Essential Steps with Matthew Confer (Refreshed Episode)
Publicat: 22.07.2024 -
411. Behavioral Science in Action: From TEDx Talks to Real-World Change with Jordan Bridger
Publicat: 18.07.2024 -
410. Nudgeable Moments: Tackling Insurance Fraud with Dr. Benny Cheung (Refreshed Episode)
Publicat: 15.07.2024 -
409. Driving Microsoft Love Through Research and Strategy w/ Haley Swafford
Publicat: 11.07.2024 -
408. Harnessing the Peak-End Rule for Outstanding Experiences (Refreshed Episode)
Publicat: 08.07.2024 -
407. Unpacking the Psychology Behind Scarcity w/ Mindy Weinstein
Publicat: 04.07.2024 -
406. Why We Buy w/ Patrick Fagan (Refreshed Episode)
Publicat: 01.07.2024 -
405. How to Outthink and Outperform in Marketing w/ Roger Hurni
Publicat: 27.06.2024 -
404. Navigating the Customer Journey: Insights from Jennifer Clinehens (Refreshed Episode)
Publicat: 24.06.2024 -
403. The Power of Games w/ Kelly Clancy
Publicat: 20.06.2024 -
402. Why Quitters Often Win w/ Annie Duke (Refreshed Episode)
Publicat: 17.06.2024 -
401. The Art of Deception: Recognizing and Overcoming Cognitive Blindspots w/ Dan Simons and Christopher Chabris
Publicat: 13.06.2024 -
400. Unveiling Survivorship Bias: How It Shapes Business Decisions (Refreshed Episode)
Publicat: 10.06.2024 -
399. Engaging Minds: How Clear Communication Can Drive Better Choices with Max Mawby
Publicat: 06.06.2024 -
398. Exploring Behavioral Insights with Michael Hallsworth: Lessons from Traffic to Health (Refreshed Episode)
Publicat: 03.06.2024
Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.
