48 Episoade

  1. How to Inject Discomfort Into Your Scale Journey

    Publicat: 24.02.2022

  2. How To Transform Marketing WITH Your Company, Not TO Your Company

    Publicat: 17.02.2022

  3. A SaaS CMO’s Formula for Successful Scaling

    Publicat: 10.02.2022

  4. Budget like a Boss: A Smart CMO’s Guide to Budgeting for a Scale Journey

    Publicat: 03.02.2022

  5. How The Best CMOs Seize Control of Strategic Planning

    Publicat: 27.01.2022

  6. Behind the Scenes: When CEOs and PE Talent Partners Recruit CMOs

    Publicat: 20.01.2022

  7. Season 4 of The Get!

    Publicat: 20.12.2021

  8. Experience or Experiences? Debating Age-Related Diversity in B2B SaaS Marketing

    Publicat: 12.02.2021

  9. When Love is a (Real) Company Value

    Publicat: 09.02.2021

  10. Building Great SaaS Marketing Teams Without Compromising on Diversity

    Publicat: 09.02.2021

  11. B2B SaaS Marketing Trends 2021

    Publicat: 01.02.2021

  12. Building Strategy, Culture and Diversity with a Global SaaS Marketing Team

    Publicat: 01.02.2021

  13. How To Make Culture a First-Class Citizen as a B2B SaaS CMO

    Publicat: 20.01.2021

  14. How ‘Culture Add, Rather Than Culture Fit’ Helps Drive Diversity in B2B SaaS

    Publicat: 20.01.2021

  15. The Real Reasons Early-stage B2Bs Should Hire Fractional CMOs Fractional CMO Special: Part 3

    Publicat: 07.05.2020

  16. The True Value of a Fractional CMO, with Todd Wilms 3-Part Fractional CMO Special: Part 2

    Publicat: 06.05.2020

  17. Fractional CMOs: The Good, The Bad, and The Ugly with 3-Part Fractional CMO Special: Part 1

    Publicat: 06.05.2020

  18. Building Marketing Teams in Troubled Times

    Publicat: 24.04.2020

  19. The Art of Being a ‘Revenue-Oriented’ Chief Marketing Officer

    Publicat: 08.04.2020

  20. Why I’m not a ‘Growth Marketer’

    Publicat: 08.04.2020

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The Get is here to drive smart decisions around recruiting and leadership in B2B SaaS marketing. We explore the trends, tribulations, and triumphs of today’s top marketing leaders in B2B SaaS. For our sixth season, we're focused on the race to reduce risk when it comes to a match between a company and a CMO. How can you find out what you need to find out – BEFORE saying yes – so that you make a match that sticks and flourishes? Join me, Erica Seidel, for The Get. You will learn a ton. The Get is a production of The Connective Good, the executive search practice focusing exclusively on recruiting the 'make money' type of marketing leaders rather than the 'make it pretty' ones. To learn more visit theconnectivegood.com. The Get is produced by Simpler Media Productions.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

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