56 Episoade

  1. Profile of Dr Sevil Yesiloglu and new influencer marketing book

    Publicat: 10.12.2020

  2. Profile of Emily Trenouth head of influencer marketing at MediaCom

    Publicat: 02.12.2020

  3. Profile of Billion Dollar Boy CEO Edward East

    Publicat: 19.11.2020

  4. How influencers are shaping popular culture with Vik Khagram of BCW

    Publicat: 11.11.2020

  5. Influencer marketing in South Africa with Anne Dolinschek of Nfluential

    Publicat: 04.11.2020

  6. Demystifying influencer marketing disclosure regulations with Rupa Shah of Hashtag Ad Consulting

    Publicat: 28.10.2020

  7. Games industry is bigger than music & movies combined but it's not a vertical

    Publicat: 21.10.2020

  8. Transparency as competitive advantage within influencer marketing

    Publicat: 14.10.2020

  9. Virtual Influencers and the metaverse with Dudley Nevill-Spencer

    Publicat: 07.10.2020

  10. Democratizing philanthropy with the help of influencers

    Publicat: 01.10.2020

  11. Molly-Mae Hague: evolution of the influencer with Mark Dandy of Captivate Influence

    Publicat: 23.09.2020

  12. What 2020 influencer marketing can learn from 1999 Digital with Guild and Econsultancy founder, Ashley Friedlein

    Publicat: 16.09.2020

  13. Evolution of storytelling formats with The Fifth's, MD, Oliver Lewis

    Publicat: 09.09.2020

  14. Think alpha consumers, not micro influencers - with Golin EVP, Executive Director Jim Lin

    Publicat: 01.09.2020

  15. Influencer Marketing Lab trailer (short version)

    Publicat: 02.07.2020

  16. Influencer Marketing Lab trailer

    Publicat: 02.07.2020

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The Influencer Marketing Lab is a weekly podcast covering the influencer marketing industry. Each episode Scott Guthrie talks with topic experts about the industry - the business, the tech, the key themes and the media coverage. They examine what's making the news; where it's being reported and why; they then offer a blend of thoughtful analysis. They also dig into the big business themes surrounding influencer marketing. Influencer marketing works. The sector has grown x20 in the last five years and is now valued at $10 billion dollars. But growth spurts are often accompanied by growing pains. Influencer marketing is no exception. The industry is plagued by negative media headlines, charges of influencer fraud, a lack of transparency, and a perception that success is difficult to measure. This podcast gives marketers and business owners the lowdown on this fast-growth sector. Scott Guthrie an influencer marketing management consultant, conference speaker, guest university lecturer, top 10 blogger, and media commentator. World-renowned marketer Mark W. Schaefer has called him "the leading voice of influencer marketing". Take a listen and decide for yourself.

Visit the podcast's native language site