169 Episoade

  1. Nerd Alert: A TV Advertising Reality Check

    Publicat: 03.10.2024

  2. Audience Matters with Sarah Jordan, Constant Contact CMO

    Publicat: 01.10.2024

  3. Nerd Alert: Ageism Kills Brands

    Publicat: 26.09.2024

  4. Timeless Marketing Principles with Jason Ing, Gusto CMO

    Publicat: 24.09.2024

  5. Nerd Alert: Growth Potential by Buyer Group

    Publicat: 19.09.2024

  6. Marketing as a Science with Professor Byron Sharp

    Publicat: 17.09.2024

  7. Nerd Alert: Where A/B Testing Goes Wrong

    Publicat: 12.09.2024

  8. The Dangers of Marketing Misattribution

    Publicat: 10.09.2024

  9. Nerd Alert: The Halo Effect of TV Advertising

    Publicat: 05.09.2024

  10. The Future of Search Marketing

    Publicat: 03.09.2024

  11. Nerd Alert: The Truth About CMO Tenure

    Publicat: 29.08.2024

  12. Are Brand Extensions Worth the Risk?

    Publicat: 27.08.2024

  13. Nerd Alert: How Effective are Influencers?

    Publicat: 22.08.2024

  14. Is "Brand Purpose" Overrated?

    Publicat: 20.08.2024

  15. Nerd Alert: The Dynamic Attention Theory

    Publicat: 15.08.2024

  16. Proof That Your Brand Matters

    Publicat: 13.08.2024

  17. Nerd Alert: Do Sports Sponsorships Work?

    Publicat: 08.08.2024

  18. The Myths of Media Quality

    Publicat: 06.08.2024

  19. Nerd Alert: How to Reach the ‘Right’ Customers

    Publicat: 01.08.2024

  20. Sports Marketing and the Summer Olympics

    Publicat: 30.07.2024

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Introducing a research-first podcast that builds revenue, not condos.Answer questions on the biggest marketing trends and news with discussions based in marketing, psychology and economics research. Along the way, learn about marketing accountability, category leadership, brand-building and much more.Featuring a team of experienced marketers whose blueprints for success are marketing strategies actually proven to work.

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