169 Episoade

  1. The Great Reach vs Frequency Debate

    Publicat: 20.02.2024

  2. Understanding Marketing Research with Notre Dame’s Dr. Mitch Olsen

    Publicat: 13.02.2024

  3. Media Mix Modeling is Back in Style

    Publicat: 06.02.2024

  4. Revolutionizing B2B Marketing with Salesforce’s Colin Fleming

    Publicat: 30.01.2024

  5. What’s the Deal with Distinctive Assets?

    Publicat: 23.01.2024

  6. From the Archive: Is Brand Awareness Overrated or Effective Marketing?

    Publicat: 16.01.2024

  7. Is 2024 the Year of CTV?

    Publicat: 09.01.2024

  8. What’s Up with Attention?

    Publicat: 02.01.2024

  9. From the Archive: How to Measure Upper Funnel Marketing Channels

    Publicat: 26.12.2023

  10. Year in Review with Sleeping Barber and That’s What I Call Marketing

    Publicat: 19.12.2023

  11. Cheers to 2024 Marketing Trends

    Publicat: 19.12.2023

  12. Mastering QR Codes for Shoppable TV

    Publicat: 12.12.2023

  13. AI and the Future of Ad Agencies

    Publicat: 05.12.2023

  14. Marketing to the CFO

    Publicat: 28.11.2023

  15. Planning a Merry Holiday Shopping Season

    Publicat: 21.11.2023

  16. How to Create Sticky Digital Advertising

    Publicat: 14.11.2023

  17. Avoiding the Google Tax with SEM

    Publicat: 07.11.2023

  18. Research Says You’re Targeting the Wrong People

    Publicat: 31.10.2023

  19. Closing the Creativity Gap

    Publicat: 24.10.2023

  20. 7 Modern Marketing Dilemmas with Kantar’s Mary Kyriakidi

    Publicat: 17.10.2023

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Introducing a research-first podcast that builds revenue, not condos.Answer questions on the biggest marketing trends and news with discussions based in marketing, psychology and economics research. Along the way, learn about marketing accountability, category leadership, brand-building and much more.Featuring a team of experienced marketers whose blueprints for success are marketing strategies actually proven to work.

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