The Psychology of Copywriting
A podcast by Geoff Kullman
84 Episoade
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023: The Neurobiology of Trust
Publicat: 02.03.2021 -
022: Daily Creative Habits w/ Mike Brennan
Publicat: 23.02.2021 -
021: Sales Page Patterns
Publicat: 16.02.2021 -
020: The Do’s and Don’ts of the Dilution Effect
Publicat: 09.02.2021 -
019: How the Brain Learns (Part 2)
Publicat: 02.02.2021 -
018: Ask Geoff… Your Copywriting Questions, Answered
Publicat: 26.01.2021 -
017: 7 Lessons From Marketing Wine During a Pandemic w/ Kris Levy
Publicat: 19.01.2021 -
016: How Groupon Used Social Proof To Increase Sales
Publicat: 12.01.2021 -
015: The 2 things your copywriting MUST have in 2021
Publicat: 05.01.2021 -
014: The Power of Social Norms + the Boomerang Effect
Publicat: 29.12.2020 -
013: The Psychological Impact of... Typos?
Publicat: 22.12.2020 -
012: How To Create A Movement: A Conversation w/ Duane Zingale
Publicat: 15.12.2020 -
011: How the Brain Learns (Part 1)
Publicat: 08.12.2020 -
010: Storytelling Series: Character Transformation
Publicat: 01.12.2020 -
009: Storytelling Series: Develop your main character
Publicat: 24.11.2020 -
008: Storytelling Series: How to structure your story
Publicat: 17.11.2020 -
007: Storytelling Series: Narrative Transportation
Publicat: 10.11.2020 -
006: Politics, persuasion, and building trust
Publicat: 03.11.2020 -
005: The Human Mind Is A Wandering Mind...
Publicat: 27.10.2020 -
004: Why You Need To Know About Multiple Nested Identities (And the Mistake You MUST Avoid)
Publicat: 20.10.2020
Discover the copywriting concepts and principles hidden inside the latest and best research within the fields of neuroscience, linguistics, and psychology. Join host Geoff Kullman every week to learn more about what’s happening in the brain of your clients and prospects as they read your copy. Yes, copywriting is an art… but it’s also a science!
