The Sleeping Barber - A Business and Marketing Podcast
A podcast by Sleeping Barber - Joi
Categories:
90 Episoade
-
SBP 029: The Evolution of B2B Sales and Marketing, with Brent Adamson
Publicat: 11.05.2023 -
SBP 028: The Evolution of Traditional Advertising, with Pierre Bouvard
Publicat: 27.04.2023 -
SBP 027: A Conversation About Intent Based Marketing, With Marc and Vassilis
Publicat: 05.04.2023 -
SBP 026: A Look Back on 35 Years in Marketing, with Carol Shmygol
Publicat: 23.03.2023 -
SBP 025: Better Brand Health, with Jenni Romaniuk
Publicat: 09.03.2023 -
SBP 024: What Marketers Don't Know. With Tom Roach
Publicat: 23.02.2023 -
SBP 023: Inflation Is Here To Stay. Now what? With Dr. Hermann Simon
Publicat: 09.02.2023 -
SBP 022: Modern Marketing Dilemmas, with Mary Kyriakidi
Publicat: 26.01.2023 -
SBP 021: Customer Centricity and the Role of Marketing with Andrea Belk Olson
Publicat: 05.01.2023 -
SBP 020: The Sleeping Barber Season 1: Year in Review, with Marc and Vassilis
Publicat: 21.12.2022 -
SBP 019: Marketing Trends You Shouldn't Listen to, with Tom Goodwin
Publicat: 08.12.2022 -
SBP 018: Confessions of a Pricing Man, with Prof. Hermann Simon
Publicat: 24.11.2022 -
SBP 017: The Secrets to Ad Effectiveness, with Jon Evans and Orlando Wood.
Publicat: 10.11.2022 -
SBP 016: The Importance of Cognitive Branding, with Sandeep Dayal
Publicat: 27.10.2022 -
SBP 015: The Art of Budget Planning, with Dr. Grace Kite
Publicat: 13.10.2022 -
SBP 014: Is Marketing in Trouble?
Publicat: 29.09.2022 -
SBP 013: Creating Great (Strategy) Choices, with Jennifer Riel
Publicat: 15.09.2022 -
SBP 012: The Laws of Marketing with, Dr. Nicole Hartnett
Publicat: 21.07.2022 -
SBP 011: The Power of Video Marketing with, Jon Mowat
Publicat: 07.07.2022 -
SBP 010: The Meaningful Difference Framework, with Graham Staplehurst and Jorge Alagon
Publicat: 23.06.2022
Welcome to the Sleeping Barber podcast with your hosts, Marc Binkley and Vassilis Douros. The sleeping barber is a classic computer programming problem that illustrates the challenges of effectively managing multiple systems processes. In business, we're faced with similar challenges. How do we align operations, IT and HR to execute a strategy and drive growth? How can accounting and legal help build and defend brands? How do marketing, sales and customer service teams effectively and efficiently acquire and serve customers? These challenging problems are exactly what this podcast is about.