The Survival to Thrival Podcast
A podcast by survivaltothrival
21 Episoade
-  How we unlocked growth and became a unicorn: The youngest CEO of a unicorn, April Koh, explains her strategy for finding Go to Market FitPublicat: 18.07.2022
-  Best strategies to implement product-led growthPublicat: 12.05.2022
-  Why should you be a first customer?Publicat: 07.10.2021
-  How do you win your first customers?Publicat: 08.09.2021
-  How Kyum Kim, co-founder of Blind, successfully took the Korean app to the US marketPublicat: 28.06.2021
-  Implementing GTM Fit in the real worldPublicat: 02.06.2021
-  Introducing Unlock: A New Resource for Finding GTM Fit and Unlocking GrowthPublicat: 12.05.2021
-  GTM Strategy for Europe Vs America: What are the differences?Publicat: 17.03.2021
-  Becoming a Modern CRO: The next evolution from SVP SalesPublicat: 06.01.2021
-  1st Time CEO Gamechanger: Think in SwimlanesPublicat: 16.12.2020
-  CEO Unlearning: The Struggles and ChallengesPublicat: 02.12.2020
-  How the Sales Leader of Arista and Rubrik Un-learned from $1M to $2B of revenuePublicat: 20.11.2020
-  How do you not get fired as a startup founder? Change or be ChangedPublicat: 14.10.2020
-  Demystifying sales comp for early Go To Market teamsPublicat: 24.09.2020
-  Go-To-Market Metrics: What's important and what they tell youPublicat: 09.09.2020
-  Identifying Urgent Pain and Finding your WowPublicat: 27.08.2020
-  Getting Your Company Behind the GTM PlaybookPublicat: 12.08.2020
-  Building and Leading Fully Remote TeamsPublicat: 29.07.2020
-  Step by Step Guide to Building your Go To Market Playbook and unlocking growthPublicat: 15.07.2020
-  Re-finding GTM Fit in an economic downturnPublicat: 01.07.2020
The missing link to unlock growth for B2B companies is Go-to-Market Fit. In each episode, the authors of the Survival to Thrival book series - Tae Hea Nahm and Bob Tinker - discuss with journalist-turned-PR Helen Croydon, the key concepts underpinning their books. If you are an entrepreneur anywhere on the enterprise startup journey, the Survival to Thrival Podcast is for you. In the beginning, it is simply about Survival-- how not to die? With luck and hard work, it becomes about Thrival-- how do we win?
