From Qualitative Insights to Quantitative Data: a Balanced Approach to Market Research

In this episode of "Oh For Food’s Sake," we welcome Jules Greene as we delve into the critical role of market research in the food industry. We discuss the importance of incorporating real-life context and using the appropriate methodologies to gather actionable insights. The conversation highlights the need to blend consumer feedback with practical considerations and emphasises the evolving future of market research, including continuous consumer engagement and the use of advanced technologies. Jules also shares insights into Good Sense Research's approach to understanding consumer behaviour and the impact of seasonality on preferences.