Use Propose to Recruit, & Reject everybody… even customers.

Purpose isn't just for inspiration...  Douglas Atkin, fmr Head of Global Airbnb Community continues his Cult Brand Master Class in helping companies understand how to use your purpose to recruit, review, and reject everyone... Even customers.   Douglas shares how companies Core Values won’t be lived, and may even fade away, if organizations don’t select people who inherently share those values. As the world hopes to turn the corner on COVID heading into 2021, these lessons are invaluable. Thanks to our friends at Symphony Talent for supporting the Cult Brands Series of podcasts.  This podcast is a companion to Douglas' series authored entitled Purpose Must Come First on Medium.com.