#10 - Putting the R back in CRM. w/ Melissa Berger from Digitas
The State of CRM in BtoC - A podcast by Ben Bouteille & Matt Engstrom - Tinyclues
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“Putting the R back in CRM” Customer relationships are more important than ever. In this week’s episode of the State of CRM podcast, we received Melissa Berger, SVP Connections Strategy and North America CRM lead at Digitas, To talk about…CRM Tune in to listen to our discussion about: 👉 The importance of the R in CRM 👉 The empathy needed to build a great relationship with your customers 👉 Golden rule vs. Platinium rule We also share multiple anecdotes along the way of our chat.
