#17 - Back to school CRM strategy
The State of CRM in BtoC - A podcast by Ben Bouteille & Matt Engstrom - Tinyclues
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How do you build and plan your CRM communication strategy for the Back-to-School campaign? In this episode, we talk about back-to-school campaigns strategy and, more generally, about the right choices for your messages, even if it requires more work. Listen to this passionate discussion about long-term strategy vs. blast...
