#19 - What is the difference between pressure and fatigue?
The State of CRM in BtoC - A podcast by Ben Bouteille & Matt Engstrom - Tinyclues
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Is there a difference between campaign pressure and fatigue? The answer is yes! Tune in as we discuss that difference and how marketers can better manage and reduce customer fatigue. It might be time to leave metrics like optimal average frequency in the rearview. Listen in and decide for yourself.
