#22 - Segmentation vs. Individualization - two different approaches to personalization

In this episode, we are going to talk about something that we've heard a lot about over the last couple of months and that is:  What does true personalization look like?  Marketers are still hyper-focused on finding the right segments of customers to target, however, we are hearing more and more about individualization.  So let's explore what the differences are and talk a bit about is true individualization possible? Link to the Webinar mentioned in the intro:  https://thewisemarketer.zoom.us/webinar/register/5216322376695/WN_gw-C_Vt_TCGMLsmmZMQR6A?utm_source=State%20of%20CRM%20podcast&utm_medium=Social&utm_content=Sally-Beauty-Webinar&utm_campaign=Tinyclues+Podcast