#23 - Multichannel vs. Omnichannel - How marketers can use data to build their strategy
The State of CRM in BtoC - A podcast by Ben Bouteille & Matt Engstrom - Tinyclues
Categories:
This week, we are going to talk channels and specifically Omni vs. Multichannel.
What is the difference and what are some ways marketers can use data to build a strategy that’s effective across channels.
The gold standard for Omnichannel may be difficult but there are steps you can take to get closer as technology continues to make this a more realistic goal.
