#26 - Rethinking CRM Attribution
The State of CRM in BtoC - A podcast by Ben Bouteille & Matt Engstrom - Tinyclues
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In this week’s episode, we are going to explore a topic that marketers love to talk about as it's as important as it is frustrating.
That’s attribution.
Let’s chat a bit about what CRM marketers should consider when looking at attribution models and are there other things they should consider with exposure data they are using to feed their models.
