#27 - Getting the most out of your loyalty program
The State of CRM in BtoC - A podcast by Ben Bouteille & Matt Engstrom - Tinyclues
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This week we're talking about loyalty.
Harvard Business Review conducted a recent study focusing on this topic that provided a number of interesting insights and some great food for thought.
Let's talk a bit about the study and what the implications are for CRM marketers.
HBR article: https://hbr.org/2021/10/how-to-make-your-loyalty-program-pay-off
