#30 - The great ESP data challenge
The State of CRM in BtoC - A podcast by Ben Bouteille & Matt Engstrom - Tinyclues
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According to a recent study, marketers are challenged to optimize email activation using their 1st-party data.
This is the result of a lack of awareness around HOW ESPs use data and WHAT data it is currently being used.
Join us as we explore this disconnect and chat about how marketers can better bridge this gap.
