#34 - Unlocking hidden demand within your CRM
The State of CRM in BtoC - A podcast by Ben Bouteille & Matt Engstrom - Tinyclues
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Welcome to the State of CRM Podcast.
Today, we are going to chat about unidentified demand.
This is a huge challenge for marketers as there are lots of customers within your database just waiting to buy your offers.
They just need to be told about the ones they actually want to and are able to buy. This means there’s revenue being left on the table.
