#4 - How to level up your CRM strategy?
The State of CRM in BtoC - A podcast by Ben Bouteille & Matt Engstrom - Tinyclues

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CRM isn't just about data, or insights, or tech, or activation. A great CRM program enables a business to build a customer-centric marketing strategy that is effective, transparent, measurable, and scalable. Discover how you can advance your own CRM marketing strategy.